Vertical is a creative studio that focuses on creating video content for branding and advertising. We are passionate about producing stories that builds deeper connections with your audience while igniting a spark in your marketing.
Attract and Engage Your Customers with Video Marketing
In the first two phases of your sales funnel, it’s vital to have compelling content that will attract and engage your customer.
If content is king, video is it’s crown – María Victoria González Lage
Here are some video marketing statistics from HubSpot
81% of businesses use video as a marketing tool — up from 63%, the number reported in our 2017 survey.
99% of those who already do use video, say they’ll continue to do so in 2018.
65% of those who don’t currently use video, say they plan to start in 2018.
Statistically video marketing is on the rise and it is even more important to be purposeful with the videos you create.
Videos infused with creative storytelling has the capacity to demand more attention than any other medium. In the book “Contagious – Why Things Catch On” Jonah explains that
“People don’t think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.” – Jonah Berger
The most sharable video content typically involves the attributes of storytelling and that is our speciality.
We are storytellers and we focus our energy on better understanding your customer to create videos that will connect them to your brand.